Thank you for considering Papermark Graphics! We know that working with an organization such as ours for the first time often prompts a few questions and concerns. How successful will we be in interpreting your needs? How can we do it most effectively? How can we do it most efficiently?
This is how our process works:
1. Prep meeting: The first thing we do is schedule an information-gathering meeting with you. We are interested not only in scheduling, budget and job specifications, but also in your preferences, target audience, and objectives. And, of course, we will want to know all the user features and benefits of your product. This is crucial. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.
2. Rough Concepts: Despite popular misconceptions, good creative work doesn't often come in a flash of inspiration; it usually comes from lots of trial and error. This is why we also need to take the time to consider several concepts, work them through and try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas- sub-contractor availability (such as illustrators or photographers), printing estimates, scheduling requirements, etc. All this, plus the need to schedule our workflow in a businesslike fashion, means that we normally ask for up to two weeks, depending on the job's complexity, before we submit our rough designs for your review. Of course, if you have a rush project or deadline pressure, we can adjust our workflow and timing accordingly. It is our experience that it works best if you assign one project manager. This ensures that we all stay focused on the problem and are not distracted by too many personal opinions. Our rough concepts usually are adequate to convey what we believe is the best approach to take, taking into consideration your budget, schedule, objectives, and preferences.
3. Final Concept: Next we will show you the final concepts and ask for comments. The more objective and specific you can be, the better we will be able to meet your business criteria. Your comments are important for polishing the concept.
4. Refinements: Refinements normally takes about a week. We also finalize the production timetable, and the scheduling of additional services such as photography, illustration and printing.
5. Final Product!: Our goal is to produce a product you are happy with that meets your goals!